1. ABOUT UK BRANDED FASHION PRIVACY POLICY
UK Branded Fashion Group And Laurance Leon Group are shareholders.
We are the UK BRANDED FASHION and are committed to protecting your privacy.
UK BRANDED FASHION controller for the purposes of the General Data Protection Regulation (the “GDPR”) and the UK GDPR, a company registered in England . Its registered office located at 124 City Road , EC1V 2NX , United Kingdom, London, England .
This Privacy Policy provides information on how we collect and use personal data. www.ukbrandedfashion.com , various international websites (including ukbrandedfashion.co.uk, ukbrandedfashion.com, ukbrandedfashion.online and ukbrandedfashion.store ), and the UK BRANDED FASHION iOS and Android mobile applications (collectively, the “website”).
Questions; Contacting Company; Reporting Violations.
If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please mail us at the following address:
124 City Road , EC1V 2NX , United Kingdom, London, England .
This Privacy Policy sets out the information that we collect, the reasons for which we collect the information, and how we can use and share the information. The Website and services provided by UK Branded Fashion are not intended to be used by children.
If you have any questions about this Privacy Policy you can contact the UK Branded Fashion Data Protection Officer at [email protected] . Privacy Policy Change – If we decide to change our Privacy Policy for the Site, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted
2. THIRD PARTY WEBSITES
Our website can contain links to and from the websites of our partner boutiques, retailers and brands advertisers, and affiliates, amongst others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites. We are not responsible or liable for the privacy policies or practices of those websites, so please check their policies before you submit any personal data to those websites.
3. WHAT INFORMATION FROM YOU DO WE COLLECT AND HOW ?
When you interact with us, whether by using our website or communicating with us, we may collect the following information about you.
You may give us information about yourself if you sign up for an account on our website, place an order for products, complete any online forms (For example registration forms, competitions, surveys or by reviewing the products you have ordered & live chat with our teams ), opt in to receive our newsletters and special offers, Sales codes . Depending on what you provide, this information can include your name, address or location, phone number, email address, date of birth, gender, purchase information, shopping preferences, reviews, images and financial information (including your credit or debit card details, although we do not hold them, our payment processors do).
If you register an account on the website, then you may choose to give us your photograph and nickname. From your UK BRANDED FASHION account, you can also invite your friends to shop at our website (including by email, Facebook, Tik Tok or You Tube ). Even though we let them know that we’ve received their details from you, please ensure that you have your friend’s permission before sharing their contact details with us and only forward emails to people you know would be happy to receive them.
4. Quality of Personal Information
We will take reasonable steps to:make sure that the personal information we collect, use or disclose is accurate, complete and up to date. protect your personal information from misuse, loss, unauthorised access, modification or disclosure both physically and through computer security methods; and destroy or permanently de-identify personal information if it is no longer needed for its purpose of collection.
5.How We Protect Your Information
We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored in our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.
The Site encrypts your credit card number and other personal information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your PC to our servers. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access.
6. Accessing and Updating Your Personal Information and Preferences
If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications by updating the required information in the ‘Account Details’ section of the website. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days while we process your request.
While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.
7. HOW LONG WILL YOU USE MY INFORMATION FOR?
We retain the data you provide to us for as long as you have your UK BRANDED FASHION account with us and thereafter for such period as you may have questions or a claim in relation to our services, notwithstanding any superior retention period that we may be obliged to observe in accordance with legal requirements applicable to us.
In some circumstances, you can ask us to delete your data as set out below.
After you have terminated your use of our services, we may store your information in an aggregated and anonymised format.
8. WHAT ARE MY PRIVACY RIGHTS?
You have certain rights in relation to the personal data we hold about you, which we detail below. Some of these only apply in certain circumstances as set out in more detail below. We also set out how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights and that can include asking a set of security questions to ensure it is you. When you have appointed someone else to do the request on your behalf, that person and/or organisation needs to show a valid power of attorney issued by you. We must respond to a request by you to exercise those rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances).
9. Restriction
Restriction of Processing to Storage Only. You have a right to require us to stop processing the personal data we hold about you other than for storage purposes in certain circumstances. Please note that if we stop processing the personal data, we may use it again if there are valid grounds under data protection law for us to do so (eg. for the defence of legal claims or for another’s protection). Listed below are the cases where you may request we stop processing and only store the personal data we hold about you:You believe the personal data is not accurate for the period it takes for us to verify your claim.You wish to erase the personal data as the processing we are doing is unlawful but you want us to retain the personal data for storage only and stop processing it. We wish to erase the personal data as it is no longer necessary for our purposes but you require it to be stored for the establishment, exercise or defence of legal claims. You have objected to us processing personal data we hold about you on the basis of our legitimate interest and you wish us to stop processing the personal data whilst we determine whether there is an overriding interest in us retaining such personal data.
10. Objection
At any time you have the right to object to our processing of data about you in order to send you promotions and special offers, including where we build profiles for such purposes and we will stop processing the data for that purpose. note that you will still receive emails related to the orders you make through our website or updates to our Terms & Conditions and Privacy Policy. You also have the right to object to our processing of data about you and we will consider your request in other circumstances as detailed below:
We are processing the data we hold about you (including where the processing is profiling) on the basis of our or a third party’s legitimate interest and you object to such processing. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or if we need to process it in relation to legal claims. Also note that you may exercise your right to request that we stop processing the data whilst we make the assessment on an overriding interest.
11. What are your rights?
At any time, depending on the specific processing activity, you may: withdraw your consent to the processing of your data; obtain information on what personal data concerning you we have in our possession, where it came from and how it is used; request for your personal data to be updated, rectified or integrated; and, in the cases provided for by current regulations, request the erasure of your personal data or the restriction of processing, or object to the processing of your data. You also have the right to receive the personal data concerning you in the possession of UK Branded Fashion in a structured, commonly used and machine-readable format, and, where technically possible, we can transfer your data directly to a third party indicated by you.
12. UPDATES TO THIS POLICY
Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.
13. Withdrawal of Consent
You can withdraw your consent at any time by changing your marketing preferences in your FARFETCH account or by completing the unsubscribe.
